UNCOMPROMISING SIMPLICITY
Clear lines, balanced proportions, perfect shapes – the BOY·FRIEND draws strength from its uncompromising simplicity. With its expressive elegance, it evokes a new look that blurs the lines between masculine and feminine.
BOY·FRIEND INVITES YOU TO EXPERIMENT
A collection for strong and independent women who have discovered their sense of style or who want to reinvent it each day – because the BOY·FRIEND watch can be tailored to your preferences. Combine a variety of different watch sizes and interchangeable straps to suit your taste. Find your perfect BOY·FRIEND watch and we’ll give you an extra strap to go with it.
