Watches to suit your personality
A watch can reflect your personality and feelings. Adventurous, pragmatic, unapologetic? Style expert Sabina Hanselmann-Diethelm decodes what choosing a specific model means, and what this can say about your taste and feelings.

Greubel Forsey

Le Balancier

Ref. P185

Handcrafted for the hedonist

The manufacture founded in La Chaux-de-Fonds in 2004 is renowned for its perfect symbiosis between technical expertise and artistic inspi- ration. Anyone who wears a Greubel Forsey is aware of this. This masterpiece and collector’s item is hand-crafted from 255 individual compo- nents and is perfect for both every day and special occasions. Dress to impress, but without show- ing off. Production limited to 33 pieces.

CHF 210,000.-


Seamaster Aqua Terra


Glamorous moments for the connoisseur

A ladies watch that sparkles like a glass of rosé champagne. This piece relishes in its delicate appearance, thanks to a steel case ennobled with 18K Sedna gold, colour-coordinated dial and leath- er strap. Marquise-cut diamonds adorn the 34 mm bezel and serve as hour markers.

Whether for an aperitif on the piazza, the office or an after-work drink at a rooftop bar, this self-winding watch is always a brilliant choice.

CHF 15,700 .-


Récital 21

Ref. R210001

The perpetual calendar for collectors and stargazers

After the Shooting Star, Astérium and Grand Récital tourbillons, with this masterpiece Bovet 1822 dedicates yet another model to astronomy. Its perpetual calendar with retrograde date display allows the traditional brand to skilfully bridge the gap between heritage and innovation. Owners of this fabulous complication appreciate the most exquisite things in life, enjoy a sophisticated lifestyle and know exactly when to take this watch out of the safe and wear it.

CHF 77,600.-

Jaquet Droz

SW Steel Ceramic

Ref. J029030549

Creativity for design enthusiasts

Whoever wears this 45 mm watch on their wrist, with its black ceramic bezel, is certainly not ordinary and really knows how to impress. Its size and fabric strap give it a rather sporty look, making it perfect as an everyday companion. The black lacquered dial is embellished with applied white gold. This stainless steel timepiece has an off-centre hour display (12 o’clock) and another large off-centre seconds display (6 o’clock).

CHF 15,900.-


Chronomaster El Primero Sport

Ref. 03.3100.3600/21.C822

A legend for the smart & sporty

Men who choose this watch love pre- cision and clarity, in sport as well as design. In addition to a black ceramic bezel, this self-winding column wheel chronograph from Le Locle boasts the legendary three-tone El Primero chronograph counters in blue, anthra- cite and light grey. These elements combine this sports watch with a special level of elegance, making it suitable for that perfect casual look as well as a relaxed business outfit.

CHF 9,400.-


Sport Spirit

Ref. L3.810.4.03.2

Gorgeous aesthetics for the adventurer

Not only is green the colour of hope: it also evokes adventure both on land and in the air. The Longines Sport Spirit is inspired by aviation. The new colour scheme for the dial enhances the delicate retro design of the watch. It’s easy to picture this watch as part of a casual outfit.

CHF 2,000.-


UR-111C Black Cobra


A statement for the eccentric

Anyone who owns an Urwerk is unconventional and seeks only the most extraordinary in life. Such as this timepiece from the Felix Baumgartner and Martin Frei manufacture, very much talked about and featuring an unusual shape as well as the most refined technical innovations. Men who like being the centre of attention when wearing this watch do not conform to common dress codes. They wear their t-shirt, leather jacket and sneakers wherever they want. Should they wear a suit, it will be as unique as this watch.

CHF 140,000.-



Ref. T132.

An allrounder for the down-to-earth

A ladies’ watch in steel that goes with everything. With its 29.3mm diameter, it’s filigree enough to have a distinct feminine appearance. At the same time, it’s very discreet and perfectly adapts to the wearer. This introductory model well-suited for the younger woman, can be worn every day and for leisure.

CHF 395.-


Tonda Tondagraph GT

Ref. PFC906-0000140-B00182

A beautiful chronograph design for the connoisseur

This well-proportioned chronograph is worn by the self-assured and stylish. With a passion for the beautiful and an eye for quality, they enjoy life without being wasteful. This is demonstrated unmistakably in their savoir-vivre and all their outfits.

CHF 19,500.-